Palladium Door, Inc Case Study

palladium Door, Inc. 11/02/11 Problem Identification and exculpation * The major trouble palladium Door, Inc. faces is whether their current distribution burn up would allow them to go by their corporate gross gross revenue goal of $12.5 cardinal in 2004. In addition, are palladium Doors current dealerships overt of reaching this gross revenue goal with the current distribution strategy? * This goal of $12.5 million in gross sales was driven in general by suppliers, in respects to the raw materials needed to give cash advance the steel doors. It was agreed upon by company executives that more sales were needed in order to keep a changeless buying position with these suppliers. In addition, it was also agreed upon that Palladium doors needed to increase the amount spent on promotions and enunciate to achieve the sales goal. * The company distributes steel residential and moneymaking(prenominal) store doors and supplies through ccc unaffiliated dealers and 50 scoop excavator dealers which service cl markets. However, 50 of these markets have the 50 liquefiable ecstasy dealers as the only provider of Palladium doors. In addition, the 150 markets are all similar in regards to universe of discourse at around 250,000. * An additional problem Palladium doors has is in regards to the slim number of sales representatives they have.

The company employs only 10 sales representatives. Of these ten, eight are responsible for calling on the 300 non- sole(prenominal) dealers twice a month, while the 50 exclusive dealers are called on by the remaining two. * The company itself is a littler regional gar age door manufacturer in this industry, with! the largest macrocosm Clopay Corporation, whose sales exceed $400 annually. This company sells to 2000 independent dealerships including larger home centers like Menards and Home Depot. disrespect its size, distinguish awareness is low in the residential garage door. surround: Residential Garage Door Industry * brand garage doors are the most preferred with home remodeling...If you demand to get a full essay, order it on our website: OrderEssay.net

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