MI Adidas Case.

1. What does MC mean to you? How would you describe MC? Customized products, a fantasy coming true for consumers and a fierce ch everyenge for producers. As competition between companies delivering goods and serve is fair fiercer, gos of customized products are sightly more common and more popular between the dissimilar customers bases. Thus companies are being forced to react to the development individualization of demand. At the same time, cost management await of extreme importance due to the competitive pressure in global markets. Thus, making companies more customers centric efficiently is a top management priority in most industries. Consequently, companies spry have to adopt strategies that embrace both a nigh(a) reaction to the customers need and efficiency. Mass customization meets this challenge by offering singly customized goods and services with band outturn efficiency. For decades companies were trying each to get from the economies of scale or the economies of scope. Customized orders were always very overpriced and mixed to extremity. However, nowadays meeting individual customer unavoidably is a very important competitive edge to bend with. Mass customization meets the requirements of more and more heterogeneous markets by producing goods and services to match individual customers needs with near concourse production efficiency.

This preposition means that individualized or personalized goods can be provided without the high cost surpluses (and, hence price premiums) usually committed with customization. Thus, the cost option of mass customization describes principles to counterbalance the additional cost that are traditi onally connected with high variety of custom! ized production, ilk set-up costs, costs of higher adapted labor and specialized equipment, as well as complexity costs on all levels of planning and execution. These principles are grow in three areas: (1) process and product role for mass customization follow special design rules in relation to communality and modularity. The supposition is... If you want to get a full essay, order it on our website: OrderEssay.net

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